Wow – the Olympics are finally here! Maybe it’s because I’m so far from home, but I have to say there were times during the opening ceremony where I found myself getting a little choked up. Sometimes you need some distance from your country to fully appreciate its good points (…and forget the bad stuff!).
It has been interesting watching the build-up to the Olympics here in Rio. In the same way that London watched Beijing especially keenly, so Rio has been watching London and wondering how they will cope with the same challenges. And with the Football World Cup coming here in 2014, the phrase imagina isso na copa (imagine this during the World Cup) has become the common response to traffic jams, bad weather or a myriad of other problems.
One of the most prominent aspects to the Olympic build-up here in Rio has been an advertising campaign from the main Sports station here, SporTV. SporTV, part of the Globo empire, have four channels that are being fully dedicated to the Olympic coverage. Their advertising campaign has been built around bringing London to Rio. And what says London more than the iconic red double-decker bus?