I am starting to get the impression that Easter is fast approaching. Do you know how I know? Well there have been some strange things going on around Rio.
First of all, in the run-up to Easter it seems that Brazilian children are being encouraged to dress up in seriously scary costumes – this must be something like Halloween in other countries. Brace yourself for something seriously spine-chilling:
Moving swiftly on, Easter brings other strange phenomena to Brazil.
There is an extreme fluctuation in the value of money. Could this be some as yet undocumented form of short-term hyper-inflation? I don’t know how else to explain this:
Asset Protection Strategy
When chocolate eggs take on this extreme value, supermarkets have to take extra measures to protect their precious assets prior to sale. Adults can usually be trusted to control themselves, but we all know that chocolate has a very strong effect on children and it is no different here in Brazil. For this reason, Brazilian supermarkets suspend their most valuable eggs from raised frameworks, out of the reach of desperate children.
While this measure makes a lot of sense to Brazilian Easter egg retailers, there is growing opposition to this practice from Brazil’s Associação Nacional de Baixinhos (National Association of Vertically Challenged People). In a statement they said “We believe this practice is discriminatory. People of average height can easily reach their desired chocolate egg, but our members are forced to jump or even ask for help from someone taller. It’s humiliating.”
Despite these pleas, the practice continues.