There’s a significant amount of irrationality in branding isn’t there? We consumers make choices based on colours and designs, often without even realising that we’re being influenced. If we stopped to think logically about it, I expect many of would concede that there’s probably no significant difference between product A and product B. All the same, for some reason we keep picking product A.
Today’s Brazilian Brand is one that I took to instantly, though I’m fairly sure it is in no way superior to other brands. I just like it.
Name: Sal Cisne
Product: Table salt
Description: The Sal Cisne salt refinery was built in Cabo Frio (150km east of Rio de Janiero) in 1949. They have a range of products, from big bags of sal grosso (coarse salt, essential for the churrasco) to smaller containers of table salt. But of all their products, one (or should that be two?) stands out.
The official name for this chirpy couple is the rather dull saleiro ovo (egg salt cellar), l but I think that most of us know them better as Senhor e Senhora Sal. As you can see, Mr Salt wears a blue cap while Mrs Salt has a pretty red boater. When I first saw this pair in the supermarket, I wondered “Apart from the hats, what’s the difference between Mr and Mrs Salt?”. The answer? Absolutely nothing! They both contain perfectly normal table salt.
Verdict: I like them! What can I say? I’m an irrational consumer! I could try to justify my preference by saying that the egg shape fits in the hand nicely, that the little hats actually do a very good job of keeping the salt dry and free-flowing, but in reality I just like having a happy little salt man in the kitchen.