More Hortifruti Word-Play

Do you remember all those great adverts that Hortifruti were running a while back? They put fruit and vegetables into famous film posters using excellent word play skills. Edward Scissor Hands (Edward Mãos de Tesoura) became Edward Mãos de Cenoura, Moulin Rouge became Melão Rouge (melon) and Shrek became ChuChuRek (chuchu) – take a look at my post about it to see the brilliant film-poster adverts.

Regular readers will know I have a weakness for the art-form (yes, art-form) of the pun, but whoever worked on that advertising campaign was a genius. And isn’t it nice when smart adverts are created for a product you really like? Hortifruti is easily my favourite food store in Rio – if you’re looking for fresh fruit and vegetables and a great selection of other really high quality ingredients, Hortifruti (OR-tchee FROO-tchee) is the place to go.

After their last campaign (fruit/veg transformed into super-heroes) things have been quiet for a while. And then look what I saw this morning!

 

Read more

The Brazilian Sushi Experience

There are times when the thought of some heavy Brazilian or European food just doesn’t do it for me. I feel hungry but can’t quite work out what it is that I want to eat. Then it comes to me – sushi! Light but also satisfying. The clean, fresh taste of fish, the salty tang of soy, the burn of wasabi, the vinegar edge to the pickled ginger. All washed down with a crisp beer or a glass or two of sake. Yum!

sushi selection platter

Yummy sushi selection platter. Great when it’s hot. Also great when you have a hangover (or is that just me?).

 

I wouldn’t want to eat sushi every day, but if I go more than a few weeks without, I start to get cravings. Luckily for me, sushi is very popular in Brazil, most likely due to the huge Japanese Brazilian community (the largest Japanese population outside of Japan) based primarily in the states of São Paulo and Paraná.

Before I go any further I should tell you that I have never been to Japan. I am dying to go, but so far the opportunity hasn’t arisen. The reason I mention it is that I want to make it clear that what I’m about to say is not about ‘authenticity’. I am perfectly happy to believe that what the British commonly refer to as ‘sushi’ is just as unauthentic as what the Brazilians call ‘sushi’ (maybe even more so). OK? So moving on, I want to tell you about the aspects of the Brazilian sushi experience that I find interesting/unusual.

 

Read more

The Ultimate Caipirinha

In today’s post I am going to tell you about what I think is the best caipirinha there is. I never thought I’d find a fruit that suited this cocktail better than the good old classic limão (lime), but I’m confident that when you try one of these you will agree. The fruit in question isn’t easy to find, but if you can track it down, you will have something pretty special on your hands. Let’s take a look at it shall we?

 

Limão cravo, rangpur lime, canton lemon, hime

Limão Cravo – unassuming looking little fellows aren’t they? This fruit goes by many names (even in Brazil!): Limão Galego, Limão Lava-tacho, Limão Bode, Limão Rosa, Limão Capeta. Outside Brazil the list grows longer still: Rangpur lime, Canton Lemon, Hime Lemon.

 

A confusing list of names for a citrus fruit? After recent posts, I don’t expect any of you to be surprised by that! This fruit was mentioned in the comments of a few recent posts and I had been keeping a look-out for them for a while. You don’t find them in every supermarket, but I managed to track them down a few days ago in the organic section of Zona Sul. As I appear to be going through a bit of a mystery-fruit obsession a the moment, you won’t be surprised to hear that I hurried home to take a better look at these strange things.

 

Read more

What to do with a Cupuaçu

One of the food things I found most exciting when I got to Brazil was the huge variety of fruits available, most of which I had never heard of. Graviola, Caja, Umbu, Jabuticaba, Taperebá, Bacurí are just a few I can think of off the top of my head. No need to mention that I didn’t recognise half the names of the fruit I did know, like morango, maçá, abacaxí (strawberry, apple and pineapple respectively).

Regardless of my poor Portuguese, I was at the juice bars dotted all over town, I was presented with a huge list of bewildering fruit to choose from and did my best to try them all. Some are good, some are just OK. Possibly the most astonishing in terms of all-out flavour madness has the be Cupuaçu (sounds like coopwa-SOO):

Cupuaçu fruit

The Cupuaçu fruit has a thick, hard shell, covered with a light brown dusty powder.

 

Hmmm, it doesn’t look very fruity does it? Looks more like a yam or some other root vegetable. Even at this stage it has a strong fragrance, but how do you get in through that hard shell?

 

Read more

Giant, South American pine nuts

Who knows what these are? Easy right? They’re pine nuts …in a weirdly small bowl.

Pine nuts in a small bowl?

 

Aha! But look again!

Read more