More Hortifruti Word-Play
Do you remember all those great adverts that Hortifruti were running a while back? They put fruit and vegetables into famous film posters using excellent word play skills. Edward Scissor Hands (Edward Mãos de Tesoura) became Edward Mãos de Cenoura, Moulin Rouge became Melão Rouge (melon) and Shrek became ChuChuRek (chuchu) – take a look at my post about it to see the brilliant film-poster adverts.
Regular readers will know I have a weakness for the art-form (yes, art-form) of the pun, but whoever worked on that advertising campaign was a genius. And isn’t it nice when smart adverts are created for a product you really like? Hortifruti is easily my favourite food store in Rio – if you’re looking for fresh fruit and vegetables and a great selection of other really high quality ingredients, Hortifruti (OR-tchee FROO-tchee) is the place to go.
After their last campaign (fruit/veg transformed into super-heroes) things have been quiet for a while. And then look what I saw this morning!




