Brazilian Brands: Aviação
How do you feel about brands? Whether it’s food, clothes, electronics or detergents, they’re all around us whether we like it or not. Some of us willingly embrace a brand, while others feel that brands are simply a cunning marketing ploy to fool us into paying more than the fair price.
I have to admit that I find some aspects of branding really interesting. I like the design elements of the packaging and find it interesting how these are involved in the way we (at least some of us) develop an affection for certain brands. Of course a lot of this brand indoctrination starts at a very early age so that by the time we’re old enough to be buying our own tomato ketchup we don’t even stop to think about why we always pick Heinz.
An interesting aspect of transplanting yourself into a new country is that you come to the market cold. Many of the brands from home are unavailable and so you find yourself adopting new favourites.






