Brazil: apathy-free zone?
During my time in Brazil I’ve noticed that young Brazilians seem to lack the apathy that is common in many of their British contemporaries. It is quite normal to see Brazilian teenagers and 20-somethings wearing t-shirts bearing environmental messages: “Save Water!”, “Protect Mother Earth!”. Their British counterparts wouldn’t be seen dead in a t-shirt which was this earnest! They would snort derisively and read out the slogan in a mocking voice. “Oh yeah, ‘Save the Planet’ man.”
Take a look at this:

I spotted this as I was walking in Santa Teresa recently and it occurred to me that simple, positive messages like this are quite rare back in Britain.




